Showing posts with label Kodak moment. Show all posts
Showing posts with label Kodak moment. Show all posts

Thursday, February 9, 2012

Kodak moment

A bit of sadness and nostalgia swept over me today as I read that Kodak has decided to stop making cameras. What? Even though I knew that they had lots of competition in cameras, the news still came as a bit of a surprise to me... Kodak had been synonymous with 'cameras' for so many years.

My own memories came flooding back to me of my first camera -- a little Kodak Instamatic 104. I vividly remember the bright Yellow-Gold and Black box that it arrived in and how excited I was to be able to take "my own pictures".
I was pretty proud of my little camera and it was always a big deal to take in a roll of film for developing, and go back to pick up the prints (and negatives of course). I think getting my camera was yet another step along my path towards independence - it enabled me to choose what "I" wanted to take a picture of, but with choices also came responsibility. The rolls of film with a fixed number of shots, and the cost of developing, caused me to be more mindful and selective. I had to plan ahead on a trip to ration the number of 'shots' as each roll was limited to either 12 or 24 shots and the developing cost quickly added up. Simple times!

What a difference from now! I just checked my files for 2011, and I took 8500 photos last year alone!! If that were old fashioned film, think of all the trips to the drugstore and lots of $ in developing costs!! Taking this many photos in a year would have been unthinkable back then with my Instamatic 104!!

Looking back...Kodak was founded way back in 1880, and became known for its simple Brownie and Instamatic cameras all over the world. I remember my Dad fondly talking about his Brownie camera. I was surprised to learn today that Kodak even created the first digital camera back in 1975. But, they were up against serious Japanese competition during the 1980s and Kodak wasn't able to keep up with the shift from film to digital cameras. It is a sad day for me to see them stop making cameras.

How about you? What special Kodak memories do you have? To help jog your memories.... here are some Kodak slogans I found on the web:

America's storyteller

You press the button - we do the rest

The real Kodak moment happens when you share.

Share moments. Share life.

I especially like that last one "Share moments. Share life."!!

Kodak, thanks for the good times and the memories!